KI Suchmaschine

The Importance of AI for SEO

Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter

Local SEO für kleine Unternehmen

Local SEO with Google My Business

How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter

Google Ads – Run efficient ads in 2023

Text ads on Google are inexpensive and efficient when done right. But many businesses don’t really know how to improve their text ads or how to make them even more efficient. Sometimes … weiter

Optimize SEO page titles

Title tag optimization What is a page title? The page title is an inconspicuous – but at the same time very versatile – element that every page of a website has, or … weiter


Author: Johanna Hanusch, Online Marketing Manager Search Engine Optimization (SEO) and Search Engine Advertising (SEA) are known to be the two largest disciplines in the field of Search Engine Marketing (SEM). But … weiter

Top 7 Business Directories for Local SEO

Is it worth entering directories? This question is not easy for laymen to answer, and even professionals do not always find it easy. The answer is: it depends. Hereby we give all … weiter

What is search engine marketing?

Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter

What is search engine advertising?

Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter

What is search engine optimization?

If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter