The Online Marketing Magazine on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
In addition to a large number of general guide articles from all areas of online marketing, we try to cover the current developments in particular. This includes technological change in particular, which is particularly evident in changes in the agency landscape and the tools of online experts. In addition to this online marketing magazine with guide, Aloma also provides a free agency directory for companies, agencies and freelancers.
Reading time ≈ 10 minutes Introduction The world of digital marketing is on the verge of a paradigm shift. Safari and Firefox already block third-party cookies by default. Google Chrome abandoned its … weiter
When is the best time to create or optimize a profile in a marketing directory? The answer to this question will largely determine whether your company benefits from increased visibility, targeted customer … weiter
You finally want to generate more visibility and leads with your directory profile? Then you’ve come to the right place! This SEO guide for your directory profile will guide you step-by-step through … weiter
Sometimes it feels like the marketing world is overwhelmed with a new buzzword every week. But artificial intelligence (AI) is not a real hype term, but a long-term development. AI systems provide … weiter
Introduction Online marketing is on the cusp of a new era where technology and human interaction are merging in ways previously unimaginable. By 2025, companies will not only have to respond to … weiter
Influencer marketing has become a real game changer in recent years. Brands rely on the reach and authenticity of influencers to address their target groups directly. But now a new dimension comes … weiter
TikTok has established itself in recent years as a platform that is best known for creative and entertaining content in the B2C sector. The app’s popularity has grown rapidly around the world, … weiter
Introduction Welcome to our blog! Today we dive into a forward-looking topic that is of growing importance for everyone in online marketing: Voice Search Optimization. With the rapid proliferation of voice assistants … weiter
Abstract In this article, we’ll show you how to create a top-notch blog post. We’ll cover everything from creating an engaging title to structuring your content and integrating visuals. You’ll also learn … weiter
Introduction to the Customer Journey The customer journey describes the entire journey a customer takes before deciding to purchase a product or service. This process begins with the first point of contact … weiter
Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter
Introduction This article aims to solidify your understanding of successful link building while opening up new perspectives and innovative approaches. We focus on established strategies and in-depth insights that not only consolidate … weiter
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter
The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter
Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter
The year 2024 is just around the corner, and with it comes new challenges and opportunities in the field of online marketing. This prediction sheds light on the key trends that will … weiter
New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
In the vibrant world of the internet, visibility is crucial. The success of a new website, a fresh blog post or another online project depends to a large extent on how well … weiter