Öko

How eco-marketing can strengthen your brand

Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter

Roboter spielt Schach

Artificial Intelligence in Marketing

The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter

Feiertagskampagnen

Maximum Impact: Optimizing Holiday Campaigns

The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter

Weihnachtsgrüße, Geschenke-Collage

Professional Christmas Greetings

Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter

Evolution of Influencer Marketing

The Evolution of Influencer Marketing

New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter

KI Suchmaschine

The Importance of AI for SEO

Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter

Local SEO für kleine Unternehmen

Local SEO with Google My Business

How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter

How to choose the best marketing agency

Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter

FAQ: Successful in Marketing

Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter