The Online Marketing Guide on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
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1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
Der Suchmaschinenalgorithmus von Google ist ein gut gehütetes Geheimnis. Angeblich soll es etwa 200 Rankingfaktoren geben, nach denen der Algorithmus entscheidet, welche Webseite ganz oben steht. Einige von ihnen hat Google bestätigt, … weiter
SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter
Auf Marketing kann kein Unternehmen verzichten, um neue Kunden zu gewinnen und sich bei den Stammkunden in Erinnerung zu rufen. Im digitalen Zeitalter muss Marketing nicht teuer sein. Immer mehr Menschen nutzen … weiter
Einführung in CRM und Marketing Automation In der heutigen digitalen Welt ist es für Unternehmen unerlässlich, ihre Kundenbeziehungen zu pflegen und ihre Marketingaktivitäten auf eine effektive und automatisierte Art und Weise zu … weiter
In the age of digitalization, social media marketing is no longer only relevant for B2C companies. B2B companies can also increase their reach, generate leads and underpin their expertise through targeted social … weiter
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter
Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter
Chatbots have become an indispensable tool in online marketing in recent years. They can help businesses improve customer interaction, optimize customer support, and increase brand awareness. One of the most advanced chatbots … weiter
In today’s digital world, it’s becoming increasingly difficult to get attention and attract customers. However, a strong brand can help you stand out from the competition and achieve long-term success. But what … weiter
Introduction The hype surrounding ChatGPT and other AI concepts of OpenAI is a warning sign for anyone involved in search engine marketing or website traffic today. AI in online marketing is not … weiter
Integrating online and offline marketing can be a powerful way to maximize your marketing efforts and success. By combining both approaches, companies can reach more customers, increase brand awareness, and generate leads. … weiter
Text ads on Google are inexpensive and efficient when done right. But many businesses don’t really know how to improve their text ads or how to make them even more efficient. Sometimes … weiter
Ghostwriting in the academic environment is a topic that has been in the media and headlines again and again in recent years. This topic has received new impetus, not least through automatic … weiter
Content marketing is one of the most effective ways to reach and retain your target audience. It’s all about creating high-quality content that informs, entertains and converts your consumers into customers. Content … weiter
Introduction In this guide, we’ll talk about the WordPress CMS. Choosing a particular CMS is one of the most important in the life of a website. The CMS must be future-proof, secure, … weiter
Marketing tip: Online directories & business directories Customer growth through directory marketing In the age of digital marketing, online directories and business directories have become an indispensable tool for website advertising and … weiter