Roboter spielt Schach

Artificial Intelligence in Marketing

The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter


Maximum Impact: Optimizing Holiday Campaigns

The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter

WordPress as CMS – the ultimate guide!

Introduction In this guide, we’ll talk about the WordPress CMS. Choosing a particular CMS is one of the most important in the life of a website. The CMS must be future-proof, secure, … weiter

Practical tip: Write guest posts

Introduction: What is a guest post? A guest blog post is an article that you publish on someone else’s website. Guest posting is about occasionally publishing blog posts on other blogs. Often … weiter

Text generators for German content

We share with you our experience in writing texts and creating content in the German language with artificial intelligence. They will hate AI text generators, but never let go of them again. … weiter

Content Outsourcing Guide

Introduction: What is outsourcing and why should you consider it for your content? Outsourcing is the hiring of an external contractor or a third-party company with a task that would otherwise be … weiter

What is Content Marketing?

Content marketing is an online marketing technique in which content is produced and distributed in order to get in touch with the target group. Content includes all forms of information, including videos, … weiter