The importance of data analysis in online marketing
In the digital era, data analytics is more than just a buzzword; it is a key tool for anyone who wants to succeed in online marketing. This article provides an in-depth look … weiter
Online Marketing Magazine
The Online Marketing Magazine on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
In addition to a large number of general guide articles from all areas of online marketing, we try to cover the current developments in particular. This includes technological change in particular, which is particularly evident in changes in the agency landscape and the tools of online experts. In addition to this online marketing magazine with guide, Aloma also provides a free agency directory for companies, agencies and freelancers.
Paradigm shift in online marketing: GAIO and the era of AI-powered personal assistants
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
Local SEO with Google My Business
How small businesses can dominate local search in 2023 The digital landscape is constantly changing, and no sector has evolved faster than search engine optimization (SEO). In particular, local SEO, a specialized … weiter
Project Management in Marketing: Current Methods of Marketing Managers
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
Why video marketing is essential for marketing agencies
SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter
Successful social media marketing for B2B companies
In the age of digitalization, social media marketing is no longer only relevant for B2C companies. B2B companies can also increase their reach, generate leads and underpin their expertise through targeted social … weiter
GPT-4 in Online Marketing: An AI that understands text and images
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
How to choose the best marketing agency
Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter
FAQ: Successful in Marketing
Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter
ChatGPT in online marketing: 3 effective application scenarios
Chatbots have become an indispensable tool in online marketing in recent years. They can help businesses improve customer interaction, optimize customer support, and increase brand awareness. One of the most advanced chatbots … weiter
Brand Marketing: The Importance of the Brand in Online Marketing
In today’s digital world, it’s becoming increasingly difficult to get attention and attract customers. However, a strong brand can help you stand out from the competition and achieve long-term success. But what … weiter
10 theses: How AI is changing the world of online marketing
Introduction The hype surrounding ChatGPT and other AI concepts of OpenAI is a warning sign for anyone involved in search engine marketing or website traffic today. AI in online marketing is not … weiter
Integration of online and offline marketing
Integrating online and offline marketing can be a powerful way to maximize your marketing efforts and success. By combining both approaches, companies can reach more customers, increase brand awareness, and generate leads. … weiter
Google Ads – Run efficient ads in 2023
Text ads on Google are inexpensive and efficient when done right. But many businesses don’t really know how to improve their text ads or how to make them even more efficient. Sometimes … weiter
Academic Ghostwriting
Ghostwriting in the academic environment is a topic that has been in the media and headlines again and again in recent years. This topic has received new impetus, not least through automatic … weiter
WordPress as CMS – the ultimate guide!
Introduction In this guide, we’ll talk about the WordPress CMS. Choosing a particular CMS is one of the most important in the life of a website. The CMS must be future-proof, secure, … weiter
Directory Marketing
Marketing tip: Online directories & business directories Customer growth through directory marketing In the age of digital marketing, online directories and business directories have become an indispensable tool for website advertising and … weiter
Practical tip: Write guest posts
Introduction: What is a guest post? A guest blog post is an article that you publish on someone else’s website. Guest posting is about occasionally publishing blog posts on other blogs. Often … weiter
Text generators for German content
We share with you our experience in writing texts and creating content in the German language with artificial intelligence. They will hate AI text generators, but never let go of them again. … weiter
Choosing a good online marketing agency
In this article, we discuss the different criteria for choosing the online marketing agency and give valuable tips from the customer’s and agency’s point of view.