Direct communication as a sales driver is not old hat, but one of the most important means in online marketing. With chatbots, messenger bots and voice search, a customer can already be picked up during their everyday smartphone and social media experience. From regular push notifications to customer service to booking tickets or events, voice inquiry is the fastest way to get there for consumers and marketers. Engage in dialogue with our guide to voice, messenger and chatbot.
Introduction Welcome to our blog! Today we dive into a forward-looking topic that is of growing importance for everyone in online marketing: Voice Search Optimization. With the rapid proliferation of voice assistants … weiter
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
Introduction The hype surrounding ChatGPT and other AI concepts of OpenAI is a warning sign for anyone involved in search engine marketing or website traffic today. AI in online marketing is not … weiter
Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be … weiter
Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter