Brand Management / Brand Marketing

Brand management is the process of creating and maintaining a brand. Brand management tasks include developing and executing marketing plans, monitoring advertising and promotional campaigns, conducting market research, and managing budgets.

The aim of brand management is to create long-term shareholder value. By carefully managing the reputation and image of a company’s brand or brands, brand marketing can increase customer loyalty and profits.

Here you will find some experts for brand management and brand marketing.

18Branding Strategy 8Brand Management 3Brand Polarization 10Image campaigns