Google Update: AI Replaces 1000 Quality Raters
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
Knowledge for Marketing Experts
Artificial Intelligence in Marketing
The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter
Year in Review 2023: Ranking of the Biggest Online Marketing Trends
2023 was a year of significant developments in online marketing, marked by innovative technologies and changing consumer habits. This year-in-review highlights the most formative trends that shaped online marketing this year. In … weiter
Maximum Impact: Optimizing Holiday Campaigns
The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter
Professional Christmas Greetings
Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter
Online Marketing Trends 2024: Future-Proof Strategies for Digital Agencies
The year 2024 is just around the corner, and with it comes new challenges and opportunities in the field of online marketing. This prediction sheds light on the key trends that will … weiter
The Importance of AI for SEO
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
Online Promotion: Seeding Fresh Content
In the vibrant world of the internet, visibility is crucial. The success of a new website, a fresh blog post or another online project depends to a large extent on how well … weiter
Paradigm shift in online marketing: GAIO and the era of AI-powered personal assistants
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
Project Management in Marketing: Current Methods of Marketing Managers
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
Why video marketing is essential for marketing agencies
SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter
Successful social media marketing for B2B companies
In the age of digitalization, social media marketing is no longer only relevant for B2C companies. B2B companies can also increase their reach, generate leads and underpin their expertise through targeted social … weiter
GPT-4 in Online Marketing: An AI that understands text and images
Since yesterday, ChatGPT Pro subscribers have access to version 4 of Artificial Intelligence. In this blog post, we take a look at the latest development of OpenAI. We shed light on how … weiter
How to choose the best marketing agency
Choosing the right marketing agency for your business is an important step in making you more successful online. However, with so many agencies on the market, it can be difficult to find … weiter
FAQ: Successful in Marketing
Guide for agencies and freelancers Welcome to our FAQ “Successful in Marketing”. As a marketing agency or freelancer, you’re constantly looking for new ways to make your business successful. In this guide, … weiter
ChatGPT in online marketing: 3 effective application scenarios
Chatbots have become an indispensable tool in online marketing in recent years. They can help businesses improve customer interaction, optimize customer support, and increase brand awareness. One of the most advanced chatbots … weiter
The Importance of Online Marketing for Marketing Agencies: 10 Effective Strategies
In this article, you’ll learn how online marketing agencies can help their clients improve their online presence and reach their target audience more effectively. Read now 10 effective strategies for successful online marketing campaigns.
Using ChatGPT in Marketing (FAQ)
How to use ChatGPT for marketing to optimize activities and gain a real competitive advantage. The following questions and answers will help you to gain an overview of the seemingly endless possibilities … weiter
Hire an agency or do everything yourself?
In this post, we answer two of the most frequently asked questions: This article is intended for executives, marketing managers, and sales operations. We often encounter these questions either in the start-up … weiter