Developing a Brand Voice: Guide to a Distinctive Brand Voice
Why brands need a voice – yours Imagine if your brand had an appearance on a stage – what would it sound like? Friendly and open-minded? Serious and confident? Or humorous with … weiter
Knowledge for Marketing Experts
Server-Side Tracking 2025: More Data, Less Risk – Why Marketing Teams Need to Act Now
Reading time ≈ 10 minutes Introduction The world of digital marketing is on the verge of a paradigm shift. Safari and Firefox already block third-party cookies by default. Google Chrome abandoned its … weiter
Optimal time for your entry in the marketing directory
When is the best time to create or optimize a profile in a marketing directory? The answer to this question will largely determine whether your company benefits from increased visibility, targeted customer … weiter
Ultimate SEO Guide for Your Directory Profile
You finally want to generate more visibility and leads with your directory profile? Then you’ve come to the right place! This SEO guide for your directory profile will guide you step-by-step through … weiter
Artificial Intelligence in Agency Marketing: How AI Is Changing Our Everyday Work
Sometimes it feels like the marketing world is overwhelmed with a new buzzword every week. But artificial intelligence (AI) is not a real hype term, but a long-term development. AI systems provide … weiter
The Future of Online Marketing: Visions and Strategies for 2025 and Beyond
Introduction Online marketing is on the cusp of a new era where technology and human interaction are merging in ways previously unimaginable. By 2025, companies will not only have to respond to … weiter
Importance of the Customer Journey in Modern Marketing
Introduction to the Customer Journey The customer journey describes the entire journey a customer takes before deciding to purchase a product or service. This process begins with the first point of contact … weiter
How eco-marketing can strengthen your brand
Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter
Google Update: AI Replaces 1000 Quality Raters
Reducing the Workforce through the Use of AI In January 2024, Google announced that it would lay off over 1,000 employees of its Search Quality team in an effort to cut costs … weiter
Artificial Intelligence in Marketing
The Professionalization of a Technical Revolution Author: Dipl.-Ing. Tobias Sasse / Editors Aloma.de In recent years, artificial intelligence (AI) has evolved from a futuristic idea to a driving force in online marketing. … weiter
Year in Review 2023: Ranking of the Biggest Online Marketing Trends
2023 was a year of significant developments in online marketing, marked by innovative technologies and changing consumer habits. This year-in-review highlights the most formative trends that shaped online marketing this year. In … weiter
Maximum Impact: Optimizing Holiday Campaigns
The Power of Holiday Campaigns in Online Advertising Holiday campaigns are an important seasonal part of online marketing, as they provide an opportunity to capitalize on customers’ increased attention and willingness to … weiter
Professional Christmas Greetings
Making the most of Christmas greetings in a business context The Christmas season is a special time of the year, not only in private life, but also in business. It is the … weiter
Online Marketing Trends 2024: Future-Proof Strategies for Digital Agencies
The year 2024 is just around the corner, and with it comes new challenges and opportunities in the field of online marketing. This prediction sheds light on the key trends that will … weiter
The Importance of AI for SEO
Dawn of a new era of search engine optimization? The rapid development of artificial intelligence (AI) and search technology has fundamentally changed the way we find and access information. What once started … weiter
Online Promotion: Seeding Fresh Content
In the vibrant world of the internet, visibility is crucial. The success of a new website, a fresh blog post or another online project depends to a large extent on how well … weiter
The importance of data analysis in online marketing
In the digital era, data analytics is more than just a buzzword; it is a key tool for anyone who wants to succeed in online marketing. This article provides an in-depth look … weiter
Paradigm shift in online marketing: GAIO and the era of AI-powered personal assistants
1. Introduction The digital marketing ecosystem is constantly evolving, and we are on the cusp of a new era – the age of AI-powered personal assistants. Large language models like ChatGPT are … weiter
Project Management in Marketing: Current Methods of Marketing Managers
Project management is a central aspect of any marketing strategy. It enables marketers to formulate their goals, use their resources effectively, and successfully realize their projects. In this blog post, we will … weiter
Why video marketing is essential for marketing agencies
SEO, conversion and the importance in the online marketing mix In today’s digital world, video plays an increasingly important role in the online marketing mix. Especially for marketing agencies, video marketing strategies … weiter