The Online Marketing Magazine on Aloma.de is all about the various disciplines and developments in online marketing. The magazine was launched in the summer of 2018. The aim is to provide solid answers to the most important questions about search engines, social media, content, mobile topics, conversion optimization and much more.
In addition to a large number of general guide articles from all areas of online marketing, we try to cover the current developments in particular. This includes technological change in particular, which is particularly evident in changes in the agency landscape and the tools of online experts. In addition to this online marketing magazine with guide, Aloma also provides a free agency directory for companies, agencies and freelancers.
Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be … weiter
Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter
Definition Direct marketing Direct marketing refers to any form of advertising that informs about an offer by directly addressing individual customers and interested parties. It is essential that the addressee receives the … weiter
Public relations in social media is referred to as social media marketing. If a company builds its own Facebook page, this is already a marketing measure that serves to make the company … weiter
Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter
In podcast marketing, podcasts are produced to address the target group. It is worth taking a look at the podcast medium before we go a little further into the use for addressing … weiter
Mobile marketing summarizes all advertising measures related to mobile devices. Primarily, this refers to feature phones and devices with touch screens such as smartphones or tablets, but the market for mobile devices … weiter
If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter
Funnel marketing refers to the marketing funnel or conversion funnel or sales funnel, which in turn is a symbol of the complex marketing process. So there is some conceptual chaos in this … weiter
E-mail marketing is the sending of e-mails to a defined group of recipients. This variant of online marketing is comparable to classic direct marketing, in which advertising mailings are sent by post … weiter
Content marketing is an online marketing technique in which content is produced and distributed in order to get in touch with the target group. Content includes all forms of information, including videos, … weiter