Evolution of Influencer Marketing

The Evolution of Influencer Marketing

New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter

What is referral marketing?

Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter

What is an influencer (definition)

The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter

What is influencer marketing?

Influencer Marketing Definition Influencer marketing aims to have products and brands presented by influencers on the Internet. In the field of online marketing, influencer marketing is closely related to social media marketing, … weiter