Academic Ghostwriting

Ghostwriting in the academic environment is a topic that has been in the media and headlines again and again in recent years. This topic has received new impetus, not least through automatic … weiter

What is referral marketing?

Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter

What is search engine marketing?

Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter

What is an influencer (definition)

The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter

What is a podcast?

Podcasts are primarily audio contributions that are downloaded via the Internet. Some podcasts also offer video content, but this is less used compared to the audio podcast. With mobile apps, the so-called … weiter

What does KPI mean?

The abbreviation KPI stands for Key Performance Indicator. KPIs are critical key performance indicators that help quantify, analyze, and optimize business areas and marketing goals. So a KPI is a number that … weiter

What is the Net Promoter Score (NPS)?

The term Net Promoter Score describes a key performance indicator (KPI) that is used in marketing and especially in online marketing.  NPS reflects user or customer satisfaction . The term comes from … weiter

What is search engine advertising?

Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter

What is audience marketing?

Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter

What is influencer marketing?

Influencer Marketing Definition Influencer marketing aims to have products and brands presented by influencers on the Internet. In the field of online marketing, influencer marketing is closely related to social media marketing, … weiter

What is Social Media Marketing?

Public relations in social media is referred to as social media marketing. If a company builds its own Facebook page, this is already a marketing measure that serves to make the company … weiter

What is Voice Search & Messenger Marketing?

Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter

What is podcast marketing?

In podcast marketing, podcasts are produced to address the target group. It is worth taking a look at the podcast medium before we go a little further into the use for addressing … weiter

What is Mobile Marketing?

Mobile marketing summarizes all advertising measures related to mobile devices. Primarily, this refers to feature phones and devices with touch screens such as smartphones or tablets, but the market for mobile devices … weiter

What is search engine optimization?

If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter

What is email marketing?

E-mail marketing is the sending of e-mails to a defined group of recipients. This variant of online marketing is comparable to classic direct marketing, in which advertising mailings are sent by post … weiter

What is Content Marketing?

Content marketing is an online marketing technique in which content is produced and distributed in order to get in touch with the target group. Content includes all forms of information, including videos, … weiter