Developing a Brand Voice: Guide to a Distinctive Brand Voice
Why brands need a voice – yours Imagine if your brand had an appearance on a stage – what would it sound like? Friendly and open-minded? Serious and confident? Or humorous with … weiter
What is... (Online Marketing Glossary)
Terms and definitions in online marketing
In the series “What is…” we define the terms and disciplines of marketing with Internet reference. The result is a glossary of definitions and examples that goes far beyond conventional FAQs. Because our experts talk from the sewing box and prepare the current state of the art and industry intensively. Understand the terms and areas of online marketing to create your own online marketing mix.
Brand Marketing: The Importance of the Brand in Online Marketing
In today’s digital world, it’s becoming increasingly difficult to get attention and attract customers. However, a strong brand can help you stand out from the competition and achieve long-term success. But what … weiter
Academic Ghostwriting
Ghostwriting in the academic environment is a topic that has been in the media and headlines again and again in recent years. This topic has received new impetus, not least through automatic … weiter
What is referral marketing?
Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter
What is search engine marketing?
Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided … weiter
What is an influencer (definition)
The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter
What is a podcast?
Podcasts are primarily audio contributions that are downloaded via the Internet. Some podcasts also offer video content, but this is less used compared to the audio podcast. With mobile apps, the so-called … weiter
What does KPI mean?
The abbreviation KPI stands for Key Performance Indicator. KPIs are critical key performance indicators that help quantify, analyze, and optimize business areas and marketing goals. So a KPI is a number that … weiter
What is the Net Promoter Score (NPS)?
The term Net Promoter Score describes a key performance indicator (KPI) that is used in marketing and especially in online marketing. NPS reflects user or customer satisfaction . The term comes from … weiter
What is search engine advertising?
Search Engine Advertising (SEA) is the second pillar of search engine marketing alongside search engine optimization (SEO). Advertisements are purchased from Google, Bing or other search engines. The aim of this advertising … weiter
What is audience marketing?
Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter
Direct marketing on the Internet: definitions and examples
Definition Direct marketing Direct marketing refers to any form of advertising that informs about an offer by directly addressing individual customers and interested parties. It is essential that the addressee receives the … weiter
What is Social Media Marketing?
Public relations in social media is referred to as social media marketing. If a company builds its own Facebook page, this is already a marketing measure that serves to make the company … weiter
What is Voice Search & Messenger Marketing?
Voice Search Marketing & Messenger Marketing are two very recent developments in online marketing. They rely on newer features of mobile devices, modern search engines and current social media developments. What both … weiter
What is podcast marketing?
In podcast marketing, podcasts are produced to address the target group. It is worth taking a look at the podcast medium before we go a little further into the use for addressing … weiter
What is Mobile Marketing?
Mobile marketing summarizes all advertising measures related to mobile devices. Primarily, this refers to feature phones and devices with touch screens such as smartphones or tablets, but the market for mobile devices … weiter
What is search engine optimization?
If we try the most general definition, search engine optimization in the broadest sense simply means influencing the search results of search engines in order to gain advantages. The unwieldy word search … weiter
What is funnel marketing?
Funnel marketing refers to the marketing funnel or conversion funnel or sales funnel, which in turn is a symbol of the complex marketing process. So there is some conceptual chaos in this … weiter
What is email marketing?
E-mail marketing is the sending of e-mails to a defined group of recipients. This variant of online marketing is comparable to classic direct marketing, in which advertising mailings are sent by post … weiter
What is Content Marketing?
Content marketing is an online marketing technique in which content is produced and distributed in order to get in touch with the target group. Content includes all forms of information, including videos, … weiter