Online marketing professionals use the term “conversion funnel” to describe the idea that a customer goes through many phases with many more touchpoints on their way to completing a purchase. This topic is also closely linked to the customer journey and a cross-channel “multi-channel” user experience. The more precisely we know the target group (with all its needs and habits), the more successfully it can be guided to conversion. The guidebook Funnel Marketing illuminates this topic in its many facets, from the basics to the sales funnel expert.
Introduction to the Customer Journey The customer journey describes the entire journey a customer takes before deciding to purchase a product or service. This process begins with the first point of contact … weiter
Consumers’ growing concern about environmental issues has significantly increased expectations for the brands whose products they consume. Companies that credibly incorporate sustainable practices into their marketing often see stronger customer loyalty. Open … weiter
Integrating online and offline marketing can be a powerful way to maximize your marketing efforts and success. By combining both approaches, companies can reach more customers, increase brand awareness, and generate leads. … weiter
Marketing tip: Online directories & business directories Customer growth through directory marketing In the age of digital marketing, online directories and business directories have become an indispensable tool for website advertising and … weiter