Online Marketing Guide > Direct marketing

Direct marketing

A direct line to the customer has always been very important for companies. In this direct marketing and performance marketing guide, we look at how to address customers with newsletters and how to build the most suitable and legally compliant e-mail lists possible. We also look at the bigger picture and analyze new direct marketing channels on the Web.

What is email marketing?

E-mail marketing is the sending of e-mails to a defined group of recipients. This variant of online marketing is comparable to classic direct marketing, in which advertising mailings are sent by post … weiter