Social Media Strategy
Basics: Why a Social Media Strategy
Social media is a powerful way to connect with customers, build brand awareness, and increase sales. It allows you to interact with people more directly and personally than ever before.
The foundation of a social media strategy is to build relationships with your audience through content they find interesting and shareable. You should also interact with them by responding to their comments and questions to create a two-way dialogue.
The content should not only be shareable, but motivate and seduce to share. A successful social media strategy uses viral effects in which not only one’s own followers are reached, but a chain reaction arises and the reach of social media campaigns grows exponentially.
Developing a strategy: Helping social media agencies
Social media agencies are experts in social media strategy. They help companies develop and implement a social media strategy. This strategy is important for the company as it helps them reach their target audience, which can lead to more customers.
The social media strategy provides the central theme of your social media activities. A social media strategy is designed to provide a framework for how to approach social media in relation to a company’s products and services. The strategy also includes an understanding of the company’s social media goals and a plan to achieve those goals.
What belongs in a social media strategy?
To create a social media strategy, companies usually ask to answer the following questions, for example:
On which social media channels should the company be present?
What are their goals for each channel?
How do you measure success?
What content is best for reaching your audience?
What tone should the content and its style have?
What is the budget with which agencies or employees should manage this channel?
Once the social media strategy is defined, execution begins. Campaigns are defined and implemented with the social media agency or internal social media or community managers.
Agencies for social media strategy
The following agencies have indicated that they will take over the development and implementation of their clients’ social media strategy: