Social Media Strategy

Basics: Why a Social Media Strategy
Social media is a powerful way to connect with customers, build brand awareness, and increase sales. It allows you to interact with people more directly and personally than ever before.
The foundation of a social media strategy is to build relationships with your audience through content they find interesting and shareable. You should also interact with them by responding to their comments and questions to create a two-way dialogue.
The content should not only be shareable, but motivate and seduce to share. A successful social media strategy uses viral effects in which not only one’s own followers are reached, but a chain reaction arises and the reach of social media campaigns grows exponentially.

Developing a strategy: Helping social media agencies
Social media agencies are experts in social media strategy. They help companies develop and implement a social media strategy. This strategy is important for the company as it helps them reach their target audience, which can lead to more customers.
The social media strategy provides the central theme of your social media activities. A social media strategy is designed to provide a framework for how to approach social media in relation to a company’s products and services. The strategy also includes an understanding of the company’s social media goals and a plan to achieve those goals.

What belongs in a social media strategy?
To create a social media strategy, companies usually ask to answer the following questions, for example:

On which social media channels should the company be present?

What are their goals for each channel?

How do you measure success?

What content is best for reaching your audience?

What tone should the content and its style have?

What is the budget with which agencies or employees should manage this channel?

Once the social media strategy is defined, execution begins. Campaigns are defined and implemented with the social media agency or internal social media or community managers.

Agencies for social media strategy
The following agencies have indicated that they will take over the development and implementation of their clients’ social media strategy:


Solutions4performance

  • Denis Esser
  • +49 251 29798780
  • Mendelstraße 11
    48149 Münster / Nordrhein-Westfalen
    DEUTSCHLAND

IMAOS Online Marketing

  • Robert Richter
  • 035141722422
  • Bremer Straße 65
    01067 Dresden / Sachsen
    DEUTSCHLAND

werbekontur.de

  • Eilert Behrends
  • +49 421 790 129 34
  • Mozartstraße 7
    28203 Bremen / Bremen
    DEUTSCHLAND

Stenle GmbH

  • Tristan Kumbartzky
  • Universitätsstraße 60
    44789 Bochum / NRW
    DEUTSCHLAND

TikiTaka Media UG (haftungsbeschränkt)

  • Philipp Enders
  • 040 2286 3441
  • Gustav-Leo-Str. 13
    20249 Hamburg / Hamburg
    GERMANY

Highscore Digital – Online-Marketing spielend leicht

  • Sebastian Bliesener
  • 07141-130224
  • Körnerstraße 14-18
    71634 Ludwigsburg / Baden-Württemberg
    DEUTSCHLAND

panorama marketing | Janzen & Hölscher GbR

  • Inga Janzen
  • 020529284503
  • Oberer Eickeshagen 8
    42555 Velbert / North Rhine-Westphalia
    GERMANY

MR2 media

  • Manuel Rowinski
  • +49 30 921036570
  • Schweriner Ring 11
    13059 Berlin
    DEUTSCHLAND

panorama marketing | Janzen & Hölscher GbR

  • Inga Janzen
  • 020529284503
  • Oberer Eickeshagen 8
    42555 Velbert / NRW
    DEUTSCHLAND

Virtual Identity GmbH

  • Birgit Sedlmayer-Gansinger
  • +43 1 5227637-100
  • Schönbrunner Straße 213-215
    1120 Wien / Vienna
    ÖSTERREICH

HBI Helga Bailey GmbH

  • Corinna Voss
  • +49 (0) 89 99 38 870
  • +49 (0) 89 93 02 445
  • Hermann-Weinhauser-Straße 73
    81673 München / Bayern
    DEUTSCHLAND

Rocket Marketing GmbH

  • 02018904720
  • Hohenzollernstraße 40
    45128 Essen / Nordrhein-Westfalen
    GERMANY

Marketing8.de Agentur für Mittelstand und KMU

  • Elisa Russoniello
  • +49 (0) 941 / 788 420 74
  • Kastanienstraße 5
    In ganz Deutschland für Sie da.
    93138 Regensburg / Bayern
    DEUTSCHLAND

D-I-S commerce engineering

  • Stefan Ebinger
  • 07112343170
  • 07113511804
  • Friedrichstraße 37
    70174 Stuttgart / Baden-Württemberg
    DEUTSCHLAND

Madness

  • Frank Lenski
  • 06762 408646
  • Am Bahnhof 14
    56288 Braunshorn / Rheinland-Pfalz
    DEUTSCHLAND

WEB-MASTERY – Webdesign und Suchmaschinen Optimierung (SEO)

  • Gerald Fauter
  • +4971427769420
  • Falkenweg
    74321 Bietigheim-Bissingen / Baden-Württemberg
    DEUTSCHLAND

leapfrogger | Agentur für Online Marketing und digitale Entwicklung

  • 015151787624
  • 070719184998
  • Charlottenstraße 16
    72070 Tübingen / Baden-Württemberg

IT-Couch

  • Umlandt
  • 041418029981
  • 041418029983
  • Archivstr. 16
    21682 Stade / Niedersachsen
    DEUTSCHLAND

svaerm

  • Maxim Bollig
  • 069 94945919-0
  • Hanauer Landstraße 186
    60314 Frankfurt am Main / Hessen
    GERMANY