Google Analytics is the most widely used web analytics service on the Internet. Google’s analytics platform consists of three main parts: collection, processing and analysis, and reporting.
Analytics allows website owners to track where users are coming from, what they do on their website, and what kind of conversions they are getting. This data helps website owners understand how well their website is performing and where they need to make improvements.
Google Analytics is a powerful tool for any business with an online presence. By understanding how your customers interact with your website, you can make informed decisions about where to allocate your marketing resources and how to improve your website’s design and user experience.