The term “trendsetter” best describes what influencers are. On the Internet, influencers are known primarily through their YouTube and social media channels. Influencers are people who impress others, with charm and competence, thus building a personal relationship with their followers via social media and reaching them particularly emotionally. What more could the advertiser want. Influencers report on current topics, developments and, of course, products in their niche. Influencers are stars of their niche, their name is known in their circles, their opinion carries weight. Our Influencer Marketing guide shows you how to position your brand and your products close to the target group with influencer marketing.
New horizons in online marketing In recent years, influencer marketing has established itself as an effective way to create brand awareness and drive customer loyalty. Today, this marketing strategy is undergoing an … weiter
Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter
The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. … weiter