Programmatic advertising is a form of digital marketing that uses data to identify and deliver advertising. It is the provision of advertising based on what the user has done on their device, where they are, and what they have seen.
Programmatic advertising has been around for decades, but it has only become popular in recent years due to its efficiency, accuracy, and scalability. It can be used by marketers to target specific audiences with ads, or by advertisers to find new customers.
So, programmatic advertising helps marketers and advertisers reach their audience more effectively than traditional forms of advertising such as print or television advertising, which are expensive, time-consuming, and usually ineffective.