To be successful in online marketing, businesses need to invest in keyword research. The right keywords can make all the difference when it comes to driving high-quality traffic to a website and converting that traffic into customers.
If you want your business to be visible in search engine results, you need to choose keywords that are relevant to your business and that potential customers are likely to use when they search for businesses like yours.
There are a few different ways to do keyword research. You can do this yourself by using tools like Google AdWords Keyword Planner or Moz Keyword Explorer. Or you can hire a keyword research agency to do it.