Editorial planning is the process of organizing content creation and planning the delivery of content to an audience. It’s about making decisions about topics, formats, goals, and audience engagement. A good editorial plan can help ensure that content is delivered in a timely manner and is appealing to the target group. Good editorial planning also helps ensure that content aligns with an organization’s goals and purposes.
Good editorial planning agencies can provide guidance on topics, formats, timing, and audience engagement. They can also help coordinate content creation across multiple platforms and ensure that it effectively contributes to achieving an organization’s goals.
The following is a list of agencies that specialize in editorial planning.