Content Creation
The content creation process is a very essential part of overall marketing planning. Any marketing campaign that requires content on a regular basis tends to be underestimated, both in terms of time and implementation costs. Content creation should also not be limited to text, but in fact graphics and photos should also be provided to increase the audience’s attention and provide them with a better experience.
Outsourcing is a great way to keep track of time and money when creating content. However, this is also accompanied by some disadvantages, for example: high costs, difficult quality control and high communication effort with the contractor.
Content Creation: Internal, External or Agency?
Internal staff can be an alternative to outsourcing if properly trained and managed. They can produce high-quality content at a lower cost than external contractors. However, fixed costs and labour law reasons are an obstacle, especially for small and medium-sized enterprises.
A good middle ground is to work closely with a content creation agency. She knows the company and the marketing strategy well enough to fulfill the content orders internally or with partner companies. She is responsible for project management and quality assurance.
List of Content Creation Agencies
The following agencies have specified the area of content creation as their main task when registering in our agency directory:
Media-Branding by Tommy Lee Lipski
yellop GmbH
DIVE Textagentur
Webagentur LightSlice
Wordsmattr – Die Premium Advertorial-Agentur im DACH-Raum
Onlinemarketing-Strategen.de GmbH
Miriam Ernst Consulting
DANKEHANKE
HBI Helga Bailey GmbH
Loyamo GmbH
Marketing8.de Agentur für Mittelstand und KMU
GRAF CREATIVES – Online-Marketing aus einer Hand
Position Digital
svaerm
Neoseo Online Marketing
NADOBUR – Online-Marketing für Handwerksbetriebe
YTPI Internetagentur GmbH
metaveebis
Zietarski Consulting & Marketing
