In online marketing (as well as offline), it is important to know your target audience well. Only with a target group definition is it possible to construct the sales funnel across all channels and to guarantee a customer journey from a single source (right through to conversion). In the guidebook Target Audience Marketing, we inform you about the process from target group definition with personas to the production of target-oriented content and the integration of all channels on the way to a satisfied customer.
When is the best time to create or optimize a profile in a marketing directory? The answer to this question will largely determine whether your company benefits from increased visibility, targeted customer … weiter
A navigation aid: more orders for agencies Successful agencies are masters at applying for new orders and landing not only small deals, but longer-term cooperations. Even for the big players in the … weiter
Referral marketing, better known as word-of-mouth, deals with product recommendation by satisfied customers. The English term is Word-Of-Mouth-Marketing (WOMM). The advantage of good referral marketing over other marketing concepts is that recommendations … weiter
Target group marketing includes all marketing measures aimed at a specific target group . The more precisely this target group is defined, the more precisely and efficiently marketing can be aligned with … weiter