{"id":7652,"date":"2018-08-25T14:02:28","date_gmt":"2018-08-25T12:02:28","guid":{"rendered":"https:\/\/www.aloma.de\/what-is-an-influencer-definition\/"},"modified":"2023-03-27T23:15:54","modified_gmt":"2023-03-27T21:15:54","slug":"what-is-an-influencer-definition","status":"publish","type":"post","link":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/","title":{"rendered":"What is an influencer (definition)"},"content":{"rendered":"<p>The term <strong>influencer<\/strong> is an Anglicism that is also used in German today.<\/p>\n<p>Influencers are people who have a great influence on others.<\/p>\n<p>Synomymes for influencers are: opinion makers, influencers or trendsetters. Influencers have many followers on social media. They use their reach to present themselves and to present products and brands. Advertising on influencer channels is called influencer marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for influencers are: opinion makers, influencers or trendsetters. &#8230; <a title=\"What is an influencer (definition)\" class=\"read-more\" href=\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\" aria-label=\"Read more about What is an influencer (definition)\">weiter<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[634,641],"tags":[],"class_list":["post-7652","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing-en","category-glossary","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an influencer (definition)<\/title>\n<meta name=\"description\" content=\"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an influencer (definition)\" \/>\n<meta property=\"og:description\" content=\"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\" \/>\n<meta property=\"og:site_name\" content=\"Aloma.de\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-25T12:02:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T21:15:54+00:00\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/www.aloma.de\/en\/#\/schema\/person\/491244ab39190288a8ab7527929889f1\"},\"headline\":\"What is an influencer (definition)\",\"datePublished\":\"2018-08-25T12:02:28+00:00\",\"dateModified\":\"2023-03-27T21:15:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\"},\"wordCount\":65,\"publisher\":{\"@id\":\"https:\/\/www.aloma.de\/en\/#organization\"},\"articleSection\":[\"Influencer Marketing\",\"What is... (Online Marketing Glossary)\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\",\"url\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\",\"name\":\"What is an influencer (definition)\",\"isPartOf\":{\"@id\":\"https:\/\/www.aloma.de\/en\/#website\"},\"datePublished\":\"2018-08-25T12:02:28+00:00\",\"dateModified\":\"2023-03-27T21:15:54+00:00\",\"description\":\"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Aloma.de\",\"item\":\"https:\/\/www.aloma.de\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Marketing Magazine\",\"item\":\"https:\/\/www.aloma.de\/en\/guide\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is... (Online Marketing Glossary)\",\"item\":\"https:\/\/www.aloma.de\/en\/guide\/glossary\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What is an influencer (definition)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aloma.de\/en\/#website\",\"url\":\"https:\/\/www.aloma.de\/en\/\",\"name\":\"Aloma.de\",\"description\":\"Online-Marketing: Wissen, Trends &amp; Agenturen\",\"publisher\":{\"@id\":\"https:\/\/www.aloma.de\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aloma.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aloma.de\/en\/#organization\",\"name\":\"Aloma Marketing\",\"url\":\"https:\/\/www.aloma.de\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aloma.de\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aloma.de\/wp-content\/uploads\/2018\/07\/logo-300x84-white.png\",\"contentUrl\":\"https:\/\/www.aloma.de\/wp-content\/uploads\/2018\/07\/logo-300x84-white.png\",\"width\":300,\"height\":84,\"caption\":\"Aloma Marketing\"},\"image\":{\"@id\":\"https:\/\/www.aloma.de\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aloma.de\/en\/#\/schema\/person\/491244ab39190288a8ab7527929889f1\",\"name\":\"Redaktion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is an influencer (definition)","description":"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/","og_locale":"en_US","og_type":"article","og_title":"What is an influencer (definition)","og_description":"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for","og_url":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/","og_site_name":"Aloma.de","article_published_time":"2018-08-25T12:02:28+00:00","article_modified_time":"2023-03-27T21:15:54+00:00","author":"Redaktion","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redaktion"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#article","isPartOf":{"@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/"},"author":{"name":"Redaktion","@id":"https:\/\/www.aloma.de\/en\/#\/schema\/person\/491244ab39190288a8ab7527929889f1"},"headline":"What is an influencer (definition)","datePublished":"2018-08-25T12:02:28+00:00","dateModified":"2023-03-27T21:15:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/"},"wordCount":65,"publisher":{"@id":"https:\/\/www.aloma.de\/en\/#organization"},"articleSection":["Influencer Marketing","What is... (Online Marketing Glossary)"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/","url":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/","name":"What is an influencer (definition)","isPartOf":{"@id":"https:\/\/www.aloma.de\/en\/#website"},"datePublished":"2018-08-25T12:02:28+00:00","dateModified":"2023-03-27T21:15:54+00:00","description":"The term influencer is an Anglicism that is also used in German today. Influencers are people who have a great influence on others. Synomymes for","breadcrumb":{"@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aloma.de\/en\/what-is-an-influencer-definition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Aloma.de","item":"https:\/\/www.aloma.de\/en\/"},{"@type":"ListItem","position":2,"name":"Online Marketing Magazine","item":"https:\/\/www.aloma.de\/en\/guide\/"},{"@type":"ListItem","position":3,"name":"What is... (Online Marketing Glossary)","item":"https:\/\/www.aloma.de\/en\/guide\/glossary\/"},{"@type":"ListItem","position":4,"name":"What is an influencer (definition)"}]},{"@type":"WebSite","@id":"https:\/\/www.aloma.de\/en\/#website","url":"https:\/\/www.aloma.de\/en\/","name":"Aloma.de","description":"Online-Marketing: Wissen, Trends &amp; Agenturen","publisher":{"@id":"https:\/\/www.aloma.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aloma.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aloma.de\/en\/#organization","name":"Aloma Marketing","url":"https:\/\/www.aloma.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aloma.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aloma.de\/wp-content\/uploads\/2018\/07\/logo-300x84-white.png","contentUrl":"https:\/\/www.aloma.de\/wp-content\/uploads\/2018\/07\/logo-300x84-white.png","width":300,"height":84,"caption":"Aloma Marketing"},"image":{"@id":"https:\/\/www.aloma.de\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.aloma.de\/en\/#\/schema\/person\/491244ab39190288a8ab7527929889f1","name":"Redaktion"}]}},"_links":{"self":[{"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/posts\/7652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/comments?post=7652"}],"version-history":[{"count":1,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/posts\/7652\/revisions"}],"predecessor-version":[{"id":7663,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/posts\/7652\/revisions\/7663"}],"wp:attachment":[{"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/media?parent=7652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/categories?post=7652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aloma.de\/en\/wp-json\/wp\/v2\/tags?post=7652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}