{"id":7648,"date":"2018-07-19T20:51:01","date_gmt":"2018-07-19T18:51:01","guid":{"rendered":"https:\/\/www.aloma.de\/1st-place-in-voice-search-tips-for-voice-search-optimization\/"},"modified":"2023-03-27T23:15:55","modified_gmt":"2023-03-27T21:15:55","slug":"1st-place-in-voice-search-tips-for-voice-search-optimization","status":"publish","type":"post","link":"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/","title":{"rendered":"1st place in voice search! Tips for voice search optimization"},"content":{"rendered":"<p>Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be answered by voice output. <span id='easy-footnote-1-7648' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#easy-footnote-bottom-1-7648' title='Article(s): &lt;a href=&quot;https:\/\/www.campaignlive.co.uk\/article\/just-say-it-future-search-voice-personal-digital-assistants\/1392459&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; class=&quot;broken_link&quot;&gt;The future of search is voice&lt;\/a&gt;'><sup>1<\/sup><\/a><\/span><\/p>\n<p>The real challenge for online marketing lies in the voice output: instead of 10 search hits, there will only be one search hit in voice search. &#8220;The winner takes it all!&#8221;<\/p>\n<p>This makes it all the more important to deal with voice search optimization and to position yourself in good time. But how? We have researched tips from experts on the web and prepared our top 4 tips and tricks for voice search optimization on Google, Alexa, Siri and Co. for you.<\/p>\n<h2>4 tips for voice search optimization<\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Write_and_think_in_conversations\"><\/span>Write and think in conversations<span class=\"ez-toc-section-end\"><\/span><\/h3><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#Write_and_think_in_conversations\" >Write and think in conversations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#Use_semantic_markups_and_structured_data\" >Use semantic markups and structured data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#Optimize_for_featured_snippets\" >Optimize for featured snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#Voice_search_is_mobile_so_provide_local_information\" >Voice search is mobile, so provide local information<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Stop thinking in keywords. Language searches are longer and more natural. Raise natural questions in your content and provide easy-to-consume answers. Then there&#8217;s a good chance that your content will be used in voice search. For W questions (who, how, what, when, where&#8230;&#8230;) there are great free tools on the web. <span id='easy-footnote-2-7648' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#easy-footnote-bottom-2-7648' title='W-Question Tool:&lt;a href=&quot;https:\/\/answerthepublic.com\/&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt; AnswerThePublic.com&lt;\/a&gt;'><sup>2<\/sup><\/a><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_semantic_markups_and_structured_data\"><\/span>Use semantic markups and structured data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Semantic markup <span id='easy-footnote-3-7648' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#easy-footnote-bottom-3-7648' title='&lt;a href=&quot;https:\/\/schema.org\/&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;https:\/\/schema.org\/&lt;\/a&gt;'><sup>3<\/sup><\/a><\/span> makes it easier for search engines to understand what information you provide. Mark places, prices, products, measurements and contact details so that voice assistants can reliably answer all questions about you and your products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_for_featured_snippets\"><\/span>Optimize for featured snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know features snippets, which are the instant answers that Google sometimes shows at the top of search results. They are also referred to as position 0 of the search results because they are still above the coveted first position.<\/p>\n<p>Featured snippets present text excerpts (e.g. definitions), tables, lists and videos. <span id='easy-footnote-4-7648' class='easy-footnote-margin-adjust'><\/span><span class='easy-footnote'><a href='https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/#easy-footnote-bottom-4-7648' title='Sistrix: &lt;a href=&quot;https:\/\/www.sistrix.de\/frag-sistrix\/onpage\/snippets\/featured-snippets&quot; target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot;&gt;What are featured snippets?&lt;\/a&gt;'><sup>4<\/sup><\/a><\/span> In order to be displayed as a featured snippet by Google, you must present a suitable content in the page in question. If you use tables and list formats as often as possible, then you are on the right track. If you don&#8217;t shy away from the effort, glossaries, FAQs and wikis can also work great.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Voice_search_is_mobile_so_provide_local_information\"><\/span>Voice search is mobile, so provide local information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you have an office or shop? Then be sure to inform your customers and visitors about the address, opening hours, etc. &#8211; not only on the website, but also in Google Business (so that you can be found in the voice search of Maps) and keep all business listings (at least in the largest business directories) up to date. Want to do more? Then take the opportunity to inform you about great locations nearby or explain the best parking options. How to become a local hero in Local Search + Voice Search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice search and voice search marketing are becoming increasingly popular. Forecasts for 2020 even predict that 50% of all search queries will be entered by voice. 30% of these should also be &#8230; <a title=\"1st place in voice search! Tips for voice search optimization\" class=\"read-more\" href=\"https:\/\/www.aloma.de\/en\/1st-place-in-voice-search-tips-for-voice-search-optimization\/\" aria-label=\"Read more about 1st place in voice search! Tips for voice search optimization\">weiter<\/a><\/p>\n","protected":false},"author":3,"featured_media":6907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[640],"tags":[],"class_list":["post-7648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voice-search-messenger-marketing-en","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1st place in voice search! Tips for voice search optimization<\/title>\n<meta name=\"description\" content=\"Voice search and voice search marketing are becoming increasingly popular. 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