{"id":7645,"date":"2019-03-25T06:42:55","date_gmt":"2019-03-25T05:42:55","guid":{"rendered":"https:\/\/www.aloma.de\/what-is-search-engine-marketing\/"},"modified":"2023-03-27T23:15:52","modified_gmt":"2023-03-27T21:15:52","slug":"what-is-search-engine-marketing","status":"publish","type":"post","link":"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/","title":{"rendered":"What is search engine marketing?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines.<\/p><cite>(Definition of search engine marketing)<\/cite><\/blockquote>\n\n<p>Marketing in search engines (<span class='hint'><a href=\"https:\/\/www.aloma.de\/en\/guide\/search-engine-marketing\/\">SEM<\/a><\/span>) is divided into organic and paid forms of advertising. Search engine optimization (SEO) is referred to as an organic form of advertising. Paid forms of advertising (SEA) are offered by search engine operators (e.g. Google, Bing, but also marketplaces such as Amazon). Optimal search engine marketing consists of a mixture of organic and paid advertising.<\/p>\n\n<p>SEO first establishes the optimal search engine readability of the content. Subsequently, the content and its networking are optimized in a continuous process with the aim of achieving better positions in the search engine.<\/p>\n\n<p>SEA is used in addition to open up positions that are currently not achievable by organic means. For this purpose, certain search queries and positions are booked directly for ads and advertising prices or click prices are paid to the search engine operator.<\/p>\n\n<p> <br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines. (Definition of search engine marketing) Marketing in search engines (SEM) is divided &#8230; <a title=\"What is search engine marketing?\" class=\"read-more\" href=\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/\" aria-label=\"Read more about What is search engine marketing?\">weiter<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[639,641],"tags":[218,217,219,200,216,214,197,215],"class_list":["post-7645","post","type-post","status-publish","format-standard","hentry","category-search-engine-marketing","category-glossary","tag-amazon","tag-bing","tag-definition","tag-google","tag-sea","tag-sem","tag-seo","tag-suchmaschinen","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is search engine marketing?<\/title>\n<meta name=\"description\" content=\"Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines.(Definition of search engine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is search engine marketing?\" \/>\n<meta property=\"og:description\" content=\"Search engine marketing refers to all marketing measures that are directed to the target group by means of search engines.(Definition of search engine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Aloma.de\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T05:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T21:15:52+00:00\" \/>\n<meta name=\"author\" content=\"Redaktion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redaktion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/\"},\"author\":{\"name\":\"Redaktion\",\"@id\":\"https:\/\/www.aloma.de\/en\/#\/schema\/person\/491244ab39190288a8ab7527929889f1\"},\"headline\":\"What is search engine marketing?\",\"datePublished\":\"2019-03-25T05:42:55+00:00\",\"dateModified\":\"2023-03-27T21:15:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aloma.de\/en\/what-is-search-engine-marketing\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\/\/www.aloma.de\/en\/#organization\"},\"keywords\":[\"Amazon\",\"Bing\",\"Definition\",\"Google\",\"SEA\",\"sem\",\"SEO\",\"suchmaschinen\"],\"articleSection\":[\"Search Engine Marketing\",\"What is... 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