{"id":639,"count":20,"description":"Search engine marketing (SEM) includes all marketing measures that take place in the field of search engines. Classically, SEO and SEA are distinguished. Our search engine marketing guide helps you on your way to a strong search engine position.\n\nSearch engine optimization (SEO) deals with the optimal construction of visibility and reach in the search results of search engines.\n\nSearch engine advertising (SEA), in addition to SEO, is a way to improve visibility and reach in search engines through purchased ads. 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