{"id":634,"count":6,"description":"The term \"trendsetter\" best describes what influencers are. On the Internet, influencers are known primarily through their YouTube and social media channels. Influencers are people who impress others, with charm and competence, thus building a personal relationship with their followers via social media and reaching them particularly emotionally. What more could the advertiser want. Influencers report on current topics, developments and, of course, products in their niche. Influencers are stars of their niche, their name is known in their circles, their opinion carries weight. 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